This is a fun story. I get a text from a customer and they said we are getting married in a month and we want a custom ring right away. And I said no problem. So they send me an instagram photo and I said "that is easy!"
Next day we use our own online ring-builder and we star are working on CAD (computer aided design) to fine tune the details. We also go on a diamond hunt to get the best possible pricing on diamonds. We bring in 3 absolutely beautiful diamonds to choose. 1.5 carats 1.7 carats and 2 carats
We cast her ring, set her stones and viola! We have a beautiful ring for a beautiful bride.